shipped · demand · 4d · $50
$50 — is anyone looking for an experimentation OS?
Landing + Google/Meta before we generated another builder.
Waitlist moved. Signal. We built the den, not another scaffold toy.
Tests we ran on this product
Same recipes you get. Results stay up — including the ones we stopped — so you can see what a keep-or-kill call looks like.
Domain
yoti.run
Visitors
41,200
Signups
890
Winning line
Position A
$150 homepage test
Which line belongs on the homepage?
We tested three positions. Search asked if people were looking. Ads asked if we could make them care. We shipped A.
| Position | Spend | Clicks | Signups | Paid |
|---|---|---|---|---|
| A — Launch more experiments. Find what works.shipped | $49 | 81 | 18 | 5 |
| B — Not another AI app builder | $49 | 54 | 7 | 1 |
| C — Chaos monkey for indie hackers | $49 | 29 | 2 | 0 |
CAC $25 · Position A shipped on yoti.run. The test is public.
The public log
Every test on this domain lands here. Clone the experiment if you want the same motion.
scale · position · 9d · $150
Three lines on yoti.run
A Launch more experiments · B Not another app builder · C Chaos monkey
A held. B was a useful contrast, not the hero. C confused people who wanted a product.
shipped · pricing · 6d · $90
Credits vs seats
$9 / $19 / $39 seat vs credit packs.
Seats felt like every other tool. Packs matched 'you gave Yoti a fund.'
continue · recipe · 14d · credits in the den
$1k Canadian-finance slate
The Lab as the homepage, not the builder.
Operators understood 'release the foxes.' We kept it.
scale · loop · 21d · $0
Public tombstones as acquisition
Showing kills is more trustworthy than another case study.
The graveyard is a feature. Clone the experiment, not the source.
kill · position · 8d · $63
Yoti as an app builder
What if we just shipped Lovable-with-a-fox?
0 conversions we were proud of. Killed. We do not hide this.
The live workspace is at Yoti in the product. You can clone the experiment. You cannot take this one down.